A shorter version of the best seller featuring Professors Gary Hamel and C.K. Prahalad.
Featuring Professors Gary Hamel and C.K. Prahalad, this program introduces a new approach to business strategy and shows how to transcend the "catch-up" trap of reaction and restructuring.
Hamel and Prahalad provide access to a powerful system that will mobilize your entire organization to:
- Realize the "impossible" by focusing on your core competencies
- Develop your own far-reaching program for creating and managing change with a sense of urgency and excitement
Featuring case studies of Eastman Kodak Company, Eastman Chemical Company, Motorola Inc., and Colgate-Palmolive Company.
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